Those tired buzzwords like synergy, leverage, and outside the box thinking once dominated online meetings and seminars, sparking a sea of yawns and cringes. But that was then; we decided to flip the script with our Revolutionise Remote campaign, taking a firm stand against passive webinars, clunky calls and prescriptive formats.
Challenge
Disrupt the status quo of existing online meetings and seminars.
Solution
Drawing inspiration from the rebellious spirit of street artists and political activists, we came up with the Revolutionise Remote campaign for Tevent.
Our goal was to spark interest on social media, draw eyeballs to the platform that encourages genuine human connection and drive beta sign-ups.
The main graphic device, black spray paint morphed into Tevent logo, represented our defiance against the mundane.
We sprayed the boring out of meetings, and it’s more than a design element; it’s a statement against mediocrity.
We crafted an edgy brand video on social media that used a glitch effect to disrupt the monotony of a standard video conferencing company’s narrative.
Another important graphic device was shattered glass, serving the same purpose, reinforcing our rebellion against the tedious.
The series of blog posts and social media updates aimed to spark conversations and build anticipation, with a clear outcome — inviting users to join our waitlist and be part of the change we envisioned.
The blog posts focused on resonating with the shared experiences of the digital community, aiming to connect and engage through shared frustrations and hopes for the future.
