In a mission to energise the UK’s bookkeeping industry, FreeAgent organised a week-long virtual event coupled with a multi-channel campaign. To capture the attention of the bookkeepers, we kicked off a vibrant, energetic marketing initiative that would resonate with them, offer opportunities to grow their businesses, and encourage to register for multiple sessions.
Overview
FreeAgent, an accounting software company, was running a week-long virtual event and a multi-channel campaign for bookkeepers.
Our goal was to tap into the recent growth in the bookkeeping industry, increase brand awareness amongst UK bookkeepers, and generate MQLs/M3s leads.
Target audience
The campaign was finely tailored for bookkeepers in practice within the UK, aiming to reach both potential prospects and current partners.
01 — Creating Excitement
When bookkeepers encountered our campaign, we wanted them to feel excited about an event that resonates with them.
02 — Inspiring Growth
We aimed for them to view this as an opportunity for them to enhance their business, grow and learn.
03 — Driving Engagement
We strived to encourage them to be compelled to click through, find out more, and ultimately register for multiple sessions.
