In my role as the Design Lead of the Lifecycle team at Skyscanner, I took on the challenge of transforming of our old newsletter into Your World — a dynamic, scalable e-mail magazine, designed to resonate with the modern traveler. Post-rebranding, Your World became a pivotal brand touchpoint, being the source of inspiration for 15 million travellers across 30 markets in EMEA, APAC, and AMER regions.
New email magazine for Skyscanner
Ideation, Visual Design
Creativity, Art Direction,
Visual Design, Collaboration
After Skyscanner, a global leader in travel, underwent a rebranding by Koto, they sought to revamp their outdated newsletter to align with new Skyscanner identity.
Create Your World. A new digital, scalable magazine made for travellers, by travellers. Designed with accessibility, inspiration and user-centricity at its heart, all while reflecting Skyscanner’s fresh, modern brand identity.
01 — Spreading Joy
Infuse the newsletter with joy and inspiration to engage with our diverse audience on a more personal level.
02 — Shaping User Journeys
Develop a flexible newsletter layout with interchangeable content blocks based on user actions and intent.
03 — Prioritising Accessibility
Make it optimised for all travellers, including those with vision impairments, while addressing previous design inconsistencies such as spacing issues.