Skyscanner — Your World Magazine

DESIGNER FOR HIRE

REMOTE & WORLDWIDE

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CONTENTS

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DESIGNER FOR HIRE

REMOTE & WORLDWIDE

❍

CONTENTS

In my role as the Design Lead of the Lifecycle team at Skyscanner, I took on the challenge of transforming of our old newsletter into Your World — a dynamic, scalable e-mail magazine, designed to resonate with the modern traveler. Post-rebranding, Your World became a pivotal brand touchpoint, being the source of inspiration for 15 million travellers across 30 markets in EMEA, APAC, and AMER regions.

Project

New email magazine for Skyscanner

Tevent

Role

Design Lead

Ideation, Visual Design

Skills

Creativity, Art Direction,

Visual Design, Collaboration

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Challenge
After Skyscanner, a global leader in travel, underwent a rebranding by Koto, they sought to revamp their outdated newsletter to align with new Skyscanner identity.

Solution
Create Your World. A new digital, scalable magazine made for travellers, by travellers. Designed with accessibility, inspiration and user-centricity at its heart, all while reflecting Skyscanner’s fresh, modern brand identity.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

01 — Spreading Joy

Infuse the newsletter with joy and inspiration to engage with our diverse audience on a more personal level.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

02 — Shaping User Journeys

Develop a flexible newsletter layout with interchangeable content blocks based on user actions and intent.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

03 — Prioritising Accessibility

Make it optimised for all travellers, including those with vision impairments, while addressing previous design inconsistencies such as spacing issues.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Hero image
Our design journey began at the very top of the email. One of our standout design elements was a lively GIF header featuring a moving shadow.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Design Strategy
At the heart of our design strategy was an understanding of travellers' intentions and emotional states, guiding them towards the next phase in their journey.

The Your World Magazine focused on sparking the spirit of exploration and discovery, encouraging travellers to delve into planning and comparing their travel options.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Results
Our iterative and collaborative approach to design, aligned with Skyscanner’s vision of modern, sustainable travel, revitalised our marketing communication, making Your World a global source of joy, inspiration and support for travellers all over the world.

Our relaunch resulted in 923,000 unique clicks in three months, representing a 43% increase compared to the same period last year.

This achievement was made possible through the close collaboration of our Design, Growth, Engineering, and Content teams.

While Your World was a flagship project, my role at Skyscanner extended beyond that.

From retargeting emails to travel deals including flights, hotels, and car hire, I shaped and maintained the brand’s touchpoints across the user journey.

Results
Our iterative and collaborative approach to design, aligned with Skyscanner’s vision of modern, sustainable travel, revitalised our marketing communication, making Your World a global source of joy, inspiration and support for travellers all over the world.

Our relaunch resulted in 923,000 unique clicks in three months, representing a 43% increase compared to the same period last year.

This achievement was made possible through the close collaboration of our Design, Growth, Engineering, and Content teams.

While Your World was a flagship project, my role at Skyscanner extended beyond that. From retargeting emails to travel deals including flights, hotels, and car hire, I shaped and maintained the brand’s touchpoints across the user journey.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Team

Elyssa Verhoogen, product owner
Kim Durbridge, copywriter
Rob Parsons, front-end developer
Ilya Ilyukhin, designer

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Contact

ilyacreates at gmail com

INSTAGRAM

Contact

ilyacreates at gmail com

INSTAGRAM

Contact

ilyacreates at gmail com

INSTAGRAM

Hero imageOur design journey began at the very top of the email. One of our standout design elements was a lively GIF header featuring a moving shadow.

Team

Elyssa Verhoogen, product ownerKim Durbridge, copywriterRob Parsons, front-end developerIlya Ilyukhin, designer

Hero image
Our design journey began at the very top of the email. One of our standout design elements was a lively GIF header featuring a moving shadow.

Elyssa Verhoogen, product owner
Kim Durbridge, copywriter
Rob Parsons, front-end developer
Ilya Ilyukhin, designer