
I’m Ilya — a filmmaker and designer based in Edinburgh, Scotland.
The Manual Focus is a newsletter about filmmaking, YouTube growth, creative systems, and staying sane while making meaningful work.
I run a YouTube channel called NOSTALGIA, where I document real homes and the lives within them.
I started this blog to share the things that don’t always make it into the films. The behind-the-scenes process, the tools, the doubts, the small wins.
Thanks for reading, and feel free to say hello.
Growing on YouTube Without Chasing Trends
We reached 10,000 subscribers on YouTube. We didn’t post every day. We didn’t follow trends. We just made slow, story-driven films about people and their homes. And over time, people started to find us. One of our first films was about a blacksmith in Edinburgh. His flat

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